For the first part of this project, I wrote the brand name ‘Madden' on my arm in permanent marker, prior to attending an eighties night. I wanted to combine the trends of ‘specific, honest’ body art, generational themed nights and sports games and observe the outcome.
To my surprise, when I entered ‘80s’ night, a much older crowd was present. 80s themed events are very trendy as of today and usually filled with a very young crowd (20-30s). In a rough estimate, the crowd was 25% ages 20 -30 and 75% ages 40 – 50.
Upon entering the club, I made sure to matriculate to places that would help individuals notice my arm markings; my time was split between the dance floor and the very crowed bar.
When the older demographic saw my markings, they were more curious about why I would write the name of a game on my arm, more than the game brand itself. Most of the conversations were spent discussing my decision on body marking.
When the game was discussed, this demographic did 2 things
1. Embraced the fact that they played sports video games, almost using the game play as a ‘badge of pride’ to express how ‘with the times’ they were.
2. Became embarrassed about playing the game, stating that they were too old.
Very rarely did the older demographics fall in between those 2 observations. It was generally one extreme or the other.
The younger demographic barely mentioned the marking on my arm after asking ‘what’s that’. This generation instantly began talking about the game or asking about the game. With the exception of those who identified themselves as ‘gamers’, playing the game seemed to be a very common, ordinary aspect of their lives.
This experiment led me to the realization of the extreme generation gap between the 2 explored demographics. After this experiment I did some further research on trends and discovered articles that stated and developed on the fact that ‘there is a larger generation gap today than ever before. I feel that understanding this gap more fully can open up many new ways to discuss the game and help work it into and individuals’ culture.